How do your social media efforts Measure UP?
Social media has been game-changing for both businesses and consumers. The power to define and control a brand has shifted from the organization to individuals, even communities.
Social networking accounts for over 50% of the page views on the Internet.
With quick consumer adoption and the relative low costs of participation, it’s become a hugely influential word of mouth marketing medium during these budget stricken times.
If you can’t measure it, how can you expect buy-in?
While most companies are participating in social media efforts, few are measuring the ROI of their efforts.
The Measure UP Marketing Conference has a full-day symposium focused entirely on Social Media Value & Measurement. This symposium will showcase corporate practitioners who are successfully tying back social media efforts to their business’ bottom line. Learn how you can build a strategy with measurement tools in place and get the commitment from your business to invest.