The “first moment of truth” at point of purchase often begins with the package itself. The power to communicate brand value and connect with consumers is critical to brand success. Find out what really matters to your consumers and how to integrate package design into your overall brand strategy. This means truly understanding the behaviors, trends and insights that stand to impact your brand, category and overall line of business. Learn first hand from leading practitioners who’ve been there and done it as they uncover real life examples that illustrate the power of insights to drive good decisions at PROOF: Market Research for Package Design.
An interesting fact – purchasing environments have significantly changed in the past year – with 37% of shoppers saying they will stick with the private label brands they chose during the recession1. How well do you know your post-recession shoppers?
The Evolution of Packaging & Purchasing Environments
Craig M. Vogel
University of Cincinnati
Using Social Media to Gain Insights for Packaging Innovation
…and so much more!