Ron Biore, former Executive Vice President at Best Buy, looks at how he changed Best Buy’s in store strategy to specifically target four segments of customers. While focusing on their customers, they changed the in-store strategy dependent on what their customers preferred and wanted from their customers.
This is sure to give you a chuckle — especially if you’ve heard the whines and woes of those not in the social media sphere. Writer Cory Doctorow discusses the “stupid” things people say and responds with some witty and well-thought answers as a reply. Any other whines about social media not listed?
Recently I came across this posting from respected blogger in the social media space Louis Gray in which he has embedded several videos including one on a three easy steps to a robust social media strategy and how to launch a high quality business blog. Make sure to take a couple a minutes to view these videos. See the post here.
According to Marketing Vox, many companies are relying on social media tools to accommodate the questions of the individuals using the tool for such questions as return policies. Companies such as Comcast, Dell, Southwest, and AT&T are fully using it as a customers service tool.