Delta Airlines plans $1 billion revamp of customer service, entertainment options over next 3 years

The New York Daily News reports that Delta airlines is planning a $1 billion revamp of customer service, entertainment options over next 3 years. The airline is making the changes to lure corporate travelers who pay the highest fares. It is adding leather seats and upgraded lighting to all 269 aircraft it acquired through the 2008 purchase of Northwest. All wide-body planes will have in-seat video and audio on demand when the upgrades are complete, Delta said.

It’s the “most significant” customer-service investment Delta has made in more than a decade, CEO Richard Anderson said.

Learn more: Delta Airlines plans $1 billion revamp of customer service, entertainment options over next 3 years

Is this enough for Delta to keep and serve their customers?

The 3 Facebook Settings Every User Should Check Now

The New York Times in partnership with Read Write Web has clearly outlined the important privacy settings that you should implement immediately, if you haven’t done so already. Those of you who edited your privacy settings prior to December’s change have nothing to worry about – that is, assuming you elected to keep your personalized settings when prompted by Facebook’s “transition tool.”

Learn from the article how to change the following settings now:

1. Who Can See The Things You Share (Status Updates, Photo, Videos, etc.)
2. Who Can See Your Personal Info
3. What Google Can See – Keep Your Data Off the Search Engines

Learn more: The 3 Facebook Settings Every User Should Check Now

Facebook Building Data Center in Oregon

eWeek.com reports that the social networking giant has announced plans to build an environmentally-friendly data center, its first, in Oregon.

‘It is important to understand what a data center is and how it impacts your Facebook experience. A data center is a central location that houses thousands of computer servers, which are networked together and linked to the outside world through fiber optic cables,’ Facebook’s vice president of technical operations Jonathan Heiliger explained. ‘Think of a data center as essentially one very large computer that contains the collective computing infrastructure to make web properties, like Facebook, work.’

Learn more: Facebook Building Data Center in Oregon

Complimentary Web Seminar: The Search for Meaning in Fuzzy Data: Can Advanced Statistical Techniques Be Applied to Qualitative Research?

Thursday, January 28
11:00AM – 12:00PM EST

Space is limited.

Reserve your Web Seminar seat now at:
Mention priority code: MWS0019BLOG

Join us for a free web seminar on new analytical techniques for qualitative research. This is NOT a technical presentation and is designed to show what is possible.

Can Advanced Statistical Techniques Be Applied to Qualitative Data?
‘ Are you familiar with factor analysis?
‘ How about color analysis of images?
‘ Have you ever applied quantitative analysis to qualitative or projective techniques?

Traditionally, online research has been purely quantitative and focused primarily on numeric data. While qualitative research highlights thematic and sub-conscious learning, sometime fuzzier findings or unstructured data. However, as qualitative and projective techniques are used online with more robust sample sizes, new ways to analyze the data emerge. Sometimes you get surprising results.

For nearly 10 years, BuzzBack has been pioneering innovative online qualitative techniques, developing award-winning ways to collect and analyze online qualitative data. Our techniques, including eCollageTM and Verbatim ViewerTM, have been recognized by today’s leading research organizations.

Through a case study approach, this webinar will highlight new ways you can analyze unstructured data ‘ even applying traditionally quantitative approaches. You’ll learn:
‘ What factor analysis is and how it’s traditionally used
‘ How factor analysis can be applied to qualitative findings
‘ Ways color analysis can be applied to online collaging

Join Allan Due, VP Research Analytics of BuzzBack, and explore new ways to find meaning in fuzzy data.
Featured Speaker:
Allan M. Due, Ph.D. VP, Research Analytics, BuzzBack Market Research

Allan has over 10 years’ experience in Marketing Research. Prior to working at BuzzBack, Allan was VP, New Products and Databases at Ipsos-ASI where he planned, developed, and implemented New Product initiatives including Next-Idea; An Online Kids Test to measure ad effectiveness and Online Modeled Reach Measures. Allan was also responsible for all Online testing methodologies at Ipsos-ASI. Prior to that Allan was a professor at Fordham University for 6 years where he was the Director of the Psychometrics program. Allan completed Ph.D. programs in Psychometrics and Counseling Psychology at the University of Minnesota.

Privacy Notice: IIR is dedicated to bringing you valuable information services such as this free Web Seminar. By registering for this event, you acknowledge that IIR may contact you electronically or by any other means regarding IIR’s events and services. You may opt out of subsequent communications if you prefer to no longer receive them.

Free Webinar – The Search for Meaning in Fuzzy Data: Can Advanced Statistical Techniques Be Applied to Qualitative Research?

Date: Thursday, January 28th
Time: 11:00am – 12:00pm EST
Register: https://www1.gotomeeting.com/register/965782985
Mention priority code MWS0019BLOG

Can Advanced Statistical Techniques Be Applied to Qualitative Data?

* Are you familiar with factor analysis?
* How about color analysis of images?
* Have you ever applied quantitative analysis to qualitative or projective techniques?

Traditionally, online research has been purely quantitative and focused primarily on numeric data. While qualitative research highlights thematic and sub-conscious learning, sometimes fuzzier findings or unstructured data. However, as qualitative and projective techniques are used online with more robust sample sizes, new ways to analyze the data emerge. Sometime you get surprising results.

For nearly 10 years, BuzzBack has been pioneering innovative online qualitative techniques, developing award-winning ways to collect and analyze online qualitative data. Our techniques, including eCollageTM and Verbatim ViewerTM, have been recognized by today’s leading research organizations.

Through a case study approach, this webinar will highlight new ways you can analyze unstructured data ‘ even applying traditionally quantitative approaches. You’ll learn:

* What factor analysis is and how it’s traditionally used
* How factor analysis can be applied to qualitative findings
* Ways color analysis can be applied to online collaging

Join Allan Due, VP Research Analytics of BuzzBack, and explore new ways to find meaning in fuzzy data.

Featured Speaker:
Allan has over 10 years’ experience in Marketing Research. Prior to working at BuzzBack, Allan was VP, New Products and Databases at Ipsos-ASI where he planned, developed, and implemented New Product initiatives including Next-Idea; An Online Kids Test to measure ad effectiveness and Online Modeled Reach Measures. Allan was also responsible for all Online testing methodologies at Ipsos-ASI. Prior to that Allan was a professor at Fordham University for 6 years where he was the Director of the Psychometrics program. Allan completed Ph.D. programs in Psychometrics and Counseling Psychology at the University of Minnesota.

PROOF: Market Research for Package Design

What motivates purchase behavior? From the first moment of truth through engagement towards loyalty, creating a brand relationship begins and often ends with the package itself. In a world of abundance, get the message right.

PROOF: Market Research for Packaging Design is back!

April 14-15, 2010
Trump International Hotel & Tower
Chicago, IL

Event: http://bit.ly/6TiGWO
Brochure: http://bit.ly/64qhgM
Registration: http://bit.ly/6Qep6t

This April, join the leading minds in brand, research and design and arm yourself with the strategies, insights and tools you need to “lead the way” and stay ahead of the competition in 2010.

What’s New for PROOF in 2010:

Keynote Jim Stengel, Retired Global Marketing Officer, Procter & Gamble shares his experience with Applied Leadership, Amazing Results

Featured session by Coca-Cola, “Busting the Burst” Optimizing On-Pack Promotional Messaging Brand”

Industry leading corporate practitioners sharing case study presentations, including: Kimberly-Clark, Sherwin Williams, HP, DuPont and more.
Presentation of the 1st Annual Packaging Awards brought to you by The Dieline and FUSE

More interactive networking sessions than ever before enabling you to meet your fellow PROOF attendees. Plus shared cocktail receptions with FUSE allows you to network with hundreds of design and branding experts and visionaries.

Join us!

Efforts to help Haiti continue online

As we reported last Wednesday, there are many efforts going on in the online world to help those who are affected by the earthquake in Haiti. Now, the New York State governor, David Paterson, has set up an online registry for the New York State residents who were in Haiti at the time of the earthquake.

Governor Patterson said this of the new registry:

‘Presently there is little information from Haiti because the earthquake caused extensive damage to Haiti’s infrastructure. Although there is a massive international relief effort under way, it will take time until Haiti’s infrastructure is restored and systems are in place to help locate and identify individuals.

‘However, collecting information now about New York citizens in Haiti will help locate them once information becomes available. Once the massive response to this catastrophe is in place, I am sure a number of organizations will work to reunite loved ones. This registry will be of vital importance to that effort.’

Read more about Governor Patterson’s online effort here.

Twitter Becomes More Popular in Brazil, Indonesia, and Germany

Recent stats have shown that twitter growth has slowed down in the US, but this post on ReadWriteWeb highlights how the micro-blogging service has attracted new users across the globe. Recent data from Sysomos shows us that the US accounts for 50% of all twitter uses followed by Brazil, UK, Canada, and Germany..in that order.

Interestingly enough San Francisco, Twitter’s hometown, comes as the 10th most active group users. Twitter’s most active users are located in New York City, London, and Los Angeles.

Check out the full data here.

GM focuses on customer service

According to the Oakland Press, GM is now focusing on building quality customer service into their operations. Mark Reuss, president of GM North America, is focusing on creating a new type of company for GM, and taking a step by listening to exactly what customers have to say about their service. They’re trying to create an environment where all employees can help the customers directly.

Reuss stated:

‘This is the kind of service I’m talking about ‘ person by person, customer by customer. This is the kind of customer focus we’re building throughout GM these days and the kind of service I expect all our employees to embrace whenever and wherever they can.’

Read the full article here.

Final Reminder for Today’s Free Web Seminar: Stated “Versus” Derived Importance: A False Dichotomy

Name: Stated “Versus” Derived Importance: A False Dichotomy

Date/Time: Thu, Jan 14, 2010 2:00 PM – 3:00 PM EST
Register: https://www1.gotomeeting.com/register/542471264
Mention priority code MWS0028BLOG

Stated or Derived?

It’s a perennial question among applied marketing researchers who typically consider stated and derived importance methods as alternative ways of measuring the same construct.

But is this a correct assumption?

Find out by joining Keith Chrzan, Vice President, Marketing Sciences, Maritz Research for this informative IIR Webinar. Chrzan — one of the marketing research industry’s leading experts — will explore the two methods in greater detail and reveal how they, in fact, measure different things. Most of the criticisms directed at both methods apply only if they are done poorly, and in this presentation, Chrzan will distinguish better from worse ways of doing both stated and derived importance. He will also provide examples of importance measurement gone wrong and show how such error can cost companies millions. Additionally, the Webinar will reveal that the two methods have about equal validity when done properly.

What you’ll learn:

- Stated and derived importance measure different things
- If one method is better than the other
- As commonly done (90+% of applications) both methods are fraught with problems
- Both methods can be improved substantially using better measures and models
- Both methods have about equivalent validity when done properly