Changing Mobile Advertising

The Wall Street Journal reports that Google, Apple, Best Buy and Volkswagen and more are looking to revamp their mobile advertising. Until now, mobile advertising mainly consisted of small banner ads tucked into the corner of a mobile Web page or text-message ads that often resembled spam. As a result, the mobile-advertising market remained relatively small, even as mobile phones proliferated.

Marketers are carefully watching the iPad, which can run software applications similar to iPhone apps, along with other new products, as they look to broaden their strategies beyond first-generation mobile ads, such as text-messages ad

Learn more: Giving Mobile Ads a Makeover

As we look at these changes with mobile advertising, what sort of predictions can you make on the success of these efforts?