What motivates purchase behavior? From the first moment of truth through engagement towards loyalty, creating a brand relationship begins and often ends with the package itself. In a world of abundance, get the message right.
PROOF: Market Research for Packaging Design is back!
April 14-15, 2010
Trump International Hotel & Tower
This April, join the leading minds in brand, research and design and arm yourself with the strategies, insights and tools you need to “lead the way” and stay ahead of the competition in 2010.
What’s New for PROOF in 2010:
Keynote Jim Stengel, Retired Global Marketing Officer, Procter & Gamble shares his experience with Applied Leadership, Amazing Results
Featured session by Coca-Cola, “Busting the Burst” Optimizing On-Pack Promotional Messaging Brand”
Industry leading corporate practitioners sharing case study presentations, including: Kimberly-Clark, Sherwin Williams, HP, DuPont and more.
Presentation of the 1st Annual Packaging Awards brought to you by The Dieline and FUSE
More interactive networking sessions than ever before enabling you to meet your fellow PROOF attendees. Plus shared cocktail receptions with FUSE allows you to network with hundreds of design and branding experts and visionaries.