Measure Up Speaker Spotlight: Alicia Rankin, NFL

Over the next few weeks, in preparation for the Measure Up Marketing conference we’ll be highlighting conversations focusing on marketing measurement best practices. Our first speaker is Alicia Rankin, Head of Research and Fan Insights, NFL.

Listen to the conversation:Discover Simple, Private Sharing at Drop.io

Download Alicia’s podcast here.
Download a transcript of the podcast here.

VW’s Social Media Campaign “Punch”


Keith Barry of Wired.com reports that Volkswagen is looking to revive an old American pastime by utilizing social media. The game, “punch buggy” was popular in the United States as individuals sharing a car ride would punch one another when they spotted a VW Beetle.

With the help of celebrity, Tracy Morgan, the car maker will unveil the game during the Super Bowl.

According to Tim Ellis, Volkswagen’s Vice President of Marketing, ‘The campaign is a modern twist on a classic game that has been played on America’s highways for generations and will help consumers gain a new perspective on the breadth of our vehicle offerings, quality, performance and value.’

Learn more:VW Social Media Campaign Delivers One-Two Punch

HDTVs in Two-Thirds of US Homes

Market research firm ORC reports that two-thirds of American households now have an HDTV. Geoff Duncan of DigitalTrends.com writes, if the numbers are accurate and the forecast bears out, that means that in 2013 about three out of four American households will have upgraded to HDTV’something that movie and television producers’as well as consumer electronics companies’will be delighted to hear.

‘As movie studios, cable and satellite operators, and broadcast networks offer more and more high definition programming, consumers are responding by upgrading to high-definition televisions,’ said ORC VP Manuel Flores, in a statement. ‘While purchase intention over the next 24 months looks promising, the economy remains a major hurdle to sustainable growth.’

What do you think about this rise in HDTV’s among American households?

Learn more: Study Finds Two-Thirds of U.S. Homes Have HDTVs

Toronto’s Transit Commission Vows to Improve Customer Service

InsideToronto.com reports that the city’s transit commission, Toronto Transit Commission, has pledged to do better at serving their customers. According to the report, the TTC has been under fire for poor customer service in addition to a 25 cent increase in fares and a prevalent service interruptions. TTC Chair Adam Giambrone apologized for their low standards of customer service and said, “We all know that it went viral on the Internet, and we found that the TTC was at the root of a lot of ridicule across the system,” Giambrone said. “These issues really highlight a need for us to focus on where we go in the future. We need to modernize our fare technology, we need to work with employees to enrich their jobs and we need to use our resources better.”

Learn more: TTC unveils plan to help improve customer service

As TTC works to improve its customer service, what initiatives can they implement to ensure customer service sustainability? Could these initiatives be shared with other major metropolitan transit organizations?

CALL FOR PRESENTERS: Performance Marketing Expo

Calling all Affiliates, SEO Experts, Social Media Strategists and Performance Marketing Gurus…

It’s time to mix it up and head down to Miami as the “who’s who” gather to do business. IIR – the world’s largest international conference organizer – proudly unveils the latest “CAN’T MISS” premier meeting place for the Affiliate Marketing & Performance-Based Marketing industry.

We are currently seeking presenters for this event. Only experts in affiliate marketing, advertising (both traditional and online), social media, and search will be considered. Deadline to submit is Friday, February 12th.

Topics for Consideration for Affiliates include:
‘ Becoming an SEO Expert: Proven Strategies to Keep Them Coming (and Coming Back!)
‘ Building a “Sticky” Affiliate Website: Features, Functions & Fun
‘ How to Improve your Affiliate-Advertiser Relationship (and Get a Higher Payout!)
‘ Taking the Leap: Developing an Affiliate Business Model to Create an Affiliate Company
‘ Setting Your Integrated Social Media Approach: Skill-Sets Every Affiliate Must Have
‘ Maximizing Your Work Flow: How to Effectively Brand & Build Online Authenticity Using Social Media
‘ Community Building for Affiliates: Monetizing Your Company’s Reach
‘ Primer: Getting Started with Affiliate Marketing

Topics for Consideration for Merchants include:
‘ Becoming an SEO Expert: Proven Strategies to Keep Them Coming (and Coming Back!)
‘ Shopping Engine (and Shopping Cart) Optimization
‘ Email Marketing & Remarketing Strategies: How to Remarket for Your Customer Base
‘ Landing Page Optimization: Overcoming the Barriers to Conversation
‘ Managing Multiple Brands Online to Achieve Individual Product Objectives
‘ Leveraging Your User Community: Facebook Fan Pages, Forum & App Building
‘ Successfully Leveraging the Value of Twitter as a Business Driver
‘ Branding vs. ROI in Social Media: Winning in a World of Social Technologies
‘ Tracking and Measuring Your Social Media Efforts

Submittal Procedure
If you are interested in speaking at the event, we invite you to submit a speaking proposal directly to Kelly Potanka, Conference Producer, on or before Friday, February 12th, 2010. Send to kpotanka@iirusa.com Please note: abstracts are reviewed and selected on a rolling basis, so please submit early. For consideration, please include:
‘ Proposed speaker name(s), job title(s), and company name(s)
‘ Contact information including address, telephone and fax numbers and e-mail
‘ Talk title
‘ Summary of the presentation (3-5 sentences)
‘ What the audience will gain or learn from your presentation (please list 3-5 deliverables)

Due to the high volume of responses, we are unable to respond to each submission. All those selected to participate as speakers will be notified shortly after the deadline.

Calling All Affiliate Networks, Agencies and Affiliate Managers…
Become a Sponsor/Exhibitor and Meet Your ‘Wish-List’ Contacts through Facilitated Networking Activities.

Your business success is dependent upon making as many quality connections with top performing affiliates. We all network at events. What sets this event apart is the facilitated activities that showcase expertise, connect like-minded people and match the right people with the partners most likely to result in a win-win for both. We ensure you meet exactly who you need to meet. We take part in the responsibility because we understand it’s all about ROI.

To become a sponsor or exhibitor, please contact Lisa Deutsch, Senior. Business Development Manager:
Phone: 646-895-7482, Email: ldeutsch@iirusa.com

Changing Mobile Advertising

The Wall Street Journal reports that Google, Apple, Best Buy and Volkswagen and more are looking to revamp their mobile advertising. Until now, mobile advertising mainly consisted of small banner ads tucked into the corner of a mobile Web page or text-message ads that often resembled spam. As a result, the mobile-advertising market remained relatively small, even as mobile phones proliferated.

Marketers are carefully watching the iPad, which can run software applications similar to iPhone apps, along with other new products, as they look to broaden their strategies beyond first-generation mobile ads, such as text-messages ad

Learn more: Giving Mobile Ads a Makeover

As we look at these changes with mobile advertising, what sort of predictions can you make on the success of these efforts?

The Life Stage Marketing Summit Full Program and Early Bird Savings!

Understand and maximize your customer lifetime value by knowing your customers better than anyone else, anticipating their needs and satisfying them first.
??
Knowing your customers inside and out is the key to innovation. These days, we’re operating in a transparent “real time” world with abundant choice and increasing customer power. Identifying and focusing on core segments is critical. Understanding needs and behaviors and translating those insights into new business opportunities becomes the real foundation for achieving growth.
Are you ready to put 2009 to rest and focus on real growth in 2010?
??
Attend The Life Stage Marketing Summit
Exploring the intersection of life style and life stage marketing strategies allows you to deeply understand your customer segments beyond demographics. The key to achieving customer relevance means knowing your best customers even better so you can deliver on their current and future needs while identifying new high priority segments for new growth.

Event: http://bit.ly/8mOz1O
Brochure: http://bit.ly/9Z225b
Register Today: http://bit.ly/a9nDRO

Why Life Stage Marketing 2010 is a must attend:
?? Learn from the best… Practitioner speakers share real life actionable case studies on Innovation, Trends, Segmentation, Market Research and Marketing and Loyalty-
?? The IIR Motto: NO COMMERCIALISM from the platform
?? Featured topics include: Behavioral Economics, Applying Key Information into Actionable Strategies, Anticipating the Future, Leveraging WOM, The Power of Experience Design, Driving Brand Relevance and Growth across Multiple Categories…
?? Segments covered include: Millenials (Echo Boomers), Boomers, Gen X, Hispanic and Latin Americans
?? NEW 360 Degree Trends Panel and Multiple Interactive Real Time Exercises
??
Delve Deeper…
?? ALL Day Symposia Dedicated to Social Media & Technology

?? ALL DAY Ethnographic Workshop: Using Ethnography as a Tool for Identifying Opportunities and Building Customer-Relevant Strategies at the Intersection of Lifestyle and Life Stage

?? NOW CO-LOCATED with The Youth & Family Marketing Mega Event! The destination for those looking to deeply connect with all segments of the contemporary family to drive innovation, make smarter decisions and ultimately create what’s next first, before your competitors.

The Pope and Social Networking

PCWorld.com reports that Pope Benedict XVI is advising members of clergy to be more active in social networking–and His Holiness is practicing what he preaches.

“The increased availability of the new technologies demands greater responsibility on the part of those called to proclaim the Word, but it also requires them to become more focused, efficient and compelling in their efforts,” wrote the Pope in his message for the 44th World Day of Communications, to be held May 16.

The Vatican already has a multilingual Web site, but has recently launched the “Pope2you” portal, offering a Facebook app, iPhone app, YouTube channel, and Papal videos.

So – what can we learn from The Pope’s foray into social media? How will his leadership differ from other leaders because of it?

Learn more: Pope2you: What the Pontiff Knows About Social Networks

The Life Stage Marketing Summit Full Program and Early Bird Savings!

Understand and maximize your customer lifetime value by knowing your customers better than anyone else, anticipating their needs and satisfying them first.

Knowing your customers inside and out is the key to innovation. These days, we’re operating in a transparent “real time” world with abundant choice and increasing customer power. Identifying and focusing on core segments is critical. Understanding needs and behaviors and translating those insights into new business opportunities becomes the real foundation for achieving growth.
Are you ready to put 2009 to rest and focus on real growth in 2010?

Attend The Life Stage Marketing Summit
Exploring the intersection of life style and life stage marketing strategies allows you to deeply understand your customer segments beyond demographics. The key to achieving customer relevance means knowing your best customers even better so you can deliver on their current and future needs while identifying new high priority segments for new growth.

Event: http://bit.ly/509XjY
Brochure: http://bit.ly/6a0Lq0
Register Today: http://bit.ly/5zOvfP

Why Life Stage Marketing 2010 is a must attend:
?? Learn from the best… Practitioner speakers share real life actionable case studies on Innovation, Trends, Segmentation, Market Research and Marketing and Loyalty-
?? The IIR Motto: NO COMMERCIALISM from the platform
?? Featured topics include: Behavioral Economics, Applying Key Information into Actionable Strategies, Anticipating the Future, Leveraging WOM, The Power of Experience Design, Driving Brand Relevance and Growth across Multiple Categories…
?? Segments covered include: Millenials (Echo Boomers), Boomers, Gen X, Hispanic and Latin Americans
?? NEW 360 Degree Trends Panel and Multiple Interactive Real Time Exercises

Delve Deeper…
?? ALL Day Symposia Dedicated to Social Media & Technology

?? ALL DAY Ethnographic Workshop: Using Ethnography as a Tool for Identifying Opportunities and Building Customer-Relevant Strategies at the Intersection of Lifestyle and Life Stage

?? NOW CO-LOCATED with The Youth & Family Marketing Mega Event! The destination for those looking to deeply connect with all segments of the contemporary family to drive innovation, make smarter decisions and ultimately create what’s next first, before your competitors.

IDC Predicts Android to Second Spot by 2013

Itproportal.com reports that Market research firm IDC has predicted that the Google-owned Android platform will grow faster than all its rivals to reach the second spot by the year 2013, second only to Nokia’s Symbian.

In terms of figures, Android OS, which roughly had 700,000 units shipped in 2008, would grow rapidly to reach to the figure of 68 million units by the end of 2013.

Learn more: Android Platform, Second Most Important Popular Mobile Operating System