InformationWeek.com reports that a recent survey by comScore found that 28% of online shoppers were influenced by info on Facebook or Twitter in making holiday purchases.
In its latest poll, comScore found that consumer-generated product reviews were the most cited social media purchase influence in the period with 13% of the poll respondents citing that category. Another 11% said they were influenced by an expert product review; followed by a Facebook fan page, 7%; a Facebook friend’s recommendation, 6%; company recommendations on Twitter, 5%; and “tweets” from a friend, 3%.
Do you think that the holiday shopping experience has gone entirely social?
Learn more: Social Media Influencing Holiday Purchases