eMarketer.com reports that The Center for Marketing Research at the University of Massachusetts Dartmouth has followed up on its 2007 and 2008 studies of social media usage by the Inc. 500. Adoption and awareness continue to trend upward, with 91% of firms using at least one social media tool in 2009 and three-quarters describing themselves as ‘very familiar’ with social networking.
Social networking and blogging have seen the most growth in adoption, while other technologies have flattened or even declined in use, including wikis and online video. Twitter usage, of course, has caught on quickly’more than one-half of businesses reported tweeting in 2009. This was the first year respondents were polled about Twitter.
We’ve seen the success of social media marketing in market research; but how about you? Are you seeing success with this new marketing medium?