Joan Lewis’ keynote presentation was great! As a researcher who strives to present complex insights in a very simple way, I appreciated her storytelling ability. She drew the audience in through three well-articulated case studies on: Pampers, Olay ProX, Secret Clinical. She described how meaningful consumer insights helped them develop and execute a very clear message and full advertising campaign.
And in typical P&G fashion, she concluded with a very simple, meaningful, clear message about their company belief: “We believe consumer passion brings innovation and competitive advantage.”
Thank you for your inspiration, P&G CMK April Bell