According to the Silicon Valley Business Journal, McAfee will be launching a new online community that will function as a customer service tool and allow users to interact with each other. The community will allow McAfee to increase communication beyond the typical customer service methods and allow for more collaboration and interaction.
As more companies begin to create online communities, not only can they better service their customers, but they can begin to interact with them to fully meet their needs. Have you created a customer community around your product? How has it begun to enhance your company’s interaction with the customers?