Is Google’s dominance in lndia History?

LiveMint.com reports that a joint search offering from Yahoo Inc. and Microsoft Corp. could challenge Google Inc.’s supremacy in the Indian market, say analysts. According to an August report by market research firm comScore Inc., Google is the market leader in the Indian search market. ‘Unlike in Korea, Japan and China, there are no strong local challengers to these global players. So essentially the market will be divided between the new Microsoft plus Yahoo combine on one hand and Google on the other,’ said Ravi Shekar Pandey, manager (syndicated research) at research firm Springboard Research. ‘They (Yahoo and Microsoft) can emerge as a potent threat to Google, which in India enjoys a higher market share than it does in the US,’ he added.
What will this mean for the rest of the globe? How much of the market share does Google have outside the United States?

Google’s dominance in the local market may face challenge

Using Virtual Worlds to Reach Consumers

I came across this interesting article in ReadWriteWeb that discusses how the enterprise has not yet quite dived head first into virtual worlds, even though it has been around since 1995. Virtual worlds are different because it recreates social interaction found in real-life in a digital space. Steven Walling mentions three key functions that can benefit virtual teams in an enterprise which are social networking, real-time collaboration between teams, and interactive training. While these functions are great, what are some functions of virtual worlds that are beneficial in reaching consumers?

Using Virtual Worlds for Customer Service

I came across this interesting article in ReadWriteWeb that discusses how the enterprise has not yet quite dived head first into virtual worlds, even though it has been around since 1995. Virtual worlds are different because it recreates social interaction found in real-life in a digital space. While the benefits of using it within teams are clear (social networking, real-time collaboration, & interactive training) what are some ways that we can use virtual worlds to aid customers? Will this be something more and more companies will take a look at in the future?

Could Coca-Cola be collecting new ideas for flavors?

In a recent article at the Neuromarketing blog, they look at a new soda machine Coca Cola is currently testing this in fast food markets throughout Atlanta and California. Each machine can make upto 100 different soda flavors with the machines. The author of the article suggests that this could be a way not only to personalize the sodas, but also collect data on what flavors are particularly stronger in certain areas. It also points to the fact that this data could result to distinct regional flavors specifically for regions. Cherry grape Coca-Cola, anyone?

Defending the Loyalty Function: Lessons from Chief Customer Officers

If you didn’t have a chance to join us for the NACCM: Customers 1st web seminar, “Defending the Loyalty Function: Lessons from Chief Customer Officers,” on Tuesday, you can now watch it on demand!

NACCM: Customers 1st speaker Curtis N. Bingham, President, Predictive Consulting Group, and Founder, Chief Customer Officer Council, was joined by Barbara Stinnett, President and CEO of SumTotal Systems.

Watch the web seminar here:
https://www1.gotomeeting.com/register/263968281

Customers say hotel service improves despite cost cuts

Gary Stoller of USA Today reports that although hotels across the US are cutting costs, they are improving their customer service.

J.D. Power and Associates‘ latest survey of guests, out Tuesday, shows their satisfaction with four of six types of hotels increased in the last year: upscale, midscale full service, midscale limited service and economy/budget.

Microtel Inns & Suites ranked as the top economy/budget hotel for guest satisfaction in the J.D. Power survey for an eighth-consecutive year.

For more information about other hotel’s ranking with the survey, please visit the original article referenced.

Customers say hotel service improves despite cost cuts

What can other hospitality industries learn from hotels during this economic climate?

Who Updates the President’s Twitter?

For most of the White House, Twitter access is blocked because of security risks; but who is inside, tweeting for the President?

According to the Wall Street Journal, White House deputy press secretary Bill Burton told Mediaite’s Rachel Sklar that the president’s new media team, including director of new media Macon Phillips and online programs director Jesse Lee, update the White House Twitter feed.

HootSuite is enabled on White House computers for the new media team, he explained, but it is blocked on the remainder of White House computers for security purposes’though they’re working on getting those restrictions relaxed.

Individuals who work at the White House are not restricted from having private Twitter accounts.

Follow the President here,@BARACKOBAMA

Redefining the Secret Shopper

This post on Content Marketing Today highlights how Five Guys Burgers and Fries have taken the concept of the “secret shopper” into new heights. Generally when we think of secret shopper programs we think of a shopper coming in and taking notes on everything that is going wrong with the employee’s customer service skills. Five Guys Burgers takes a different approach.

What the burger joint does is make a note of when optimal behavior is performed and then employees are compensated through bonuses and raises for quality of customer service. Employees are encouraged to give great customer service, and it proves that happy employees means happy customers.

Engaging with Gen Y Through Social Networks

Dan Schawbel of Mashable recently listed the top 10 social networks for Generation Y in this post here, but Tim Wright of the Examiner picks out the top 5 from Dan’s list that managers should take a look at in order to know as much about Gen Y as they can. This includes their values, their interests, their styles, their clothes, and the way they think. Here are some sites that the Tim recommends taking a look at in this post. Enjoy!

http://brazencareerist.com
http://20somethings.ning.com
http://My.BarackObama.com
http://myYearbook.com
http://coolpeoplecare.org

TMRE 2009 Keynote Martin Lindstrom Interviews Seth Godin

The Market Research Event 2009 keynote speaker Martin Lindstrom interviews Seth Godin in a video interview as seen on AdAge.

Video Link

About Seth Godin:

Godin is author of ten books that have been bestsellers around the world and changed the way people think about marketing, change and work. His books have been translated into more than 20 languages, and his ebooks are among the most popular ever published. He is responsible for many words in the marketer’s vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers. His irrepressible speaking style and no-holds-barred blog have helped him create a large following around the world.

Seth’s latest book, Tribes, is a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It’s about the most powerful form of marketing–leadership–and how anyone can now become a leader, creating movements that matter. The Miami Herald listed it among the best business books of 2008.

Bio courtesy of sethgodin.com

Seth’s Blog