TMRE 2009 Keynote: Steven Sturm

Toyota: Continuous Improvement Through Research

Steven Sturm
Group V.P., Americas Strategic Research & Planning & Corporate Communications
Toyota Motor North America, Inc.

Steven Sturm is Group Vice President of Americas Strategic Research and Planning and Corporate Communications for Toyota Motor North America, Inc. (TMA), the holding company for Toyota’s North American sales, engineering and manufacturing operating units. Mr. Sturm is responsible for corporate strategy and planning, strategic research across the Americas, and image research. He is also responsible for corporate advertising and marketing communications, as well as media and investor relations.

Prior to joining TMA, Mr. Sturm was Vice President, North America Planning for Toyota Motor Sales (TMS), U.S.A., Inc., where he developed strategies for North America and the Western Hemisphere in support of sales, supply objectives, and trade issues.

Sturm served as President and General Manager of Toyota Logistics Services (TLS), Inc., a subsidiary of TMS, where he was in charge of Toyota and Lexus vehicle delivery to dealers, new vehicle processing and accessory installation, Toyota Transport operations, manufacturing parts logistics operations, and the export of North American-produced vehicles to overseas destinations.

Since joining Toyota in 1981, Mr. Sturm has held management positions in parts development, U.S. accessory development, product development, and market/price planning for the Toyota Division. He also was the national distribution, logistics, and sales planning manager; corporate sales planning manager; and corporate marketing manager for the Lexus Division. In addition, Mr. Sturm held the positions of Vice President, New Era Business Project, and Vice President, Marketing, for the Toyota Division.

Prior to his career at Toyota, Mr. Sturm was a Marketing Manager for Hunt-Wesson Foods and a Product Manager for Standard Brands.

Mr. Sturm received an MBA from NYU Stern and a BS in economics from the City University of New York.

Thanks to NYU for their biography of Mr. Sturm.