Market research in a recession

In a recent article at The Harvard Business School, they look at seven steps to reduce the impact of minimized spending when it comes to market research.

They are:
1. Stay focused.
2. Enlist trusted partners.
3. Value experience and judgment.
4. Seize opportunities overseas.
5. Go online with a dash of skepticism.
6. Don’t cut across the board.
7. Keep an eye on the new consumer.

Read in-depth about the steps here.