In a recent article at The Harvard Business School, they look at seven steps to reduce the impact of minimized spending when it comes to market research.
1. Stay focused.
2. Enlist trusted partners.
3. Value experience and judgment.
4. Seize opportunities overseas.
5. Go online with a dash of skepticism.
6. Don’t cut across the board.
7. Keep an eye on the new consumer.
Read in-depth about the steps here.