TMRE March LinkedIn Update

If you haven’t had a chance to join our TMRE group at LinkedIn, please do! With over 1,500 members, it’s a great place to gain insight from others with Market Research backgrounds. This month we focused on how to build brands using insight. Hop on over to the forums and tell us what you think!

Here are a few articles looking at using insights to build brands:
How-To: Build & Manage Your Brand Identity with Social Media

Storytelling: Using narrative to build your brand

We invite you to jump in and share your insights in the discussion section:
What great brands were born from consumer insights?

How can consumer insights be leveraged to save brands that are declining in today’s recession?