In the most recent edition of CPG Matters, they look at the research efforts Coca Cola performed to figure out how customers would react to in-store advertising via video screens. They placed these videos in the Pharmacy aisle, at check out stands, and the grocery and pet care aisles.
Sales results were what Fleener called ‘dramatic’: percentage increases in the high single digits, he said, directly tied to when and where the in-store media network played the spots. ‘Not only did it drive specific Coke sales, but also the whole soft-drink category, although Coke benefited most,’ he said.
Read the full report here.