Market research that throws more light on the various segments of the economy – from youngsters to seniors – can make a huge difference to a firm’s prospects in a period when people are watching every dollar.
Elizabeth Wilmot of AsiaOne reports that at a recent Singapore summit, market research experts unanimously agreed that market research is key when deciding on consumer spending. Industry experts, Mr Till Vestring, managing partner of Bain & Company, SingTel chief executive Allen Lew and Leslie Fong, senior executive vice-president of SPH’s marketing division were in attendenance. The group also expressed their belief in free digital information thats available for researchers.
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