In a recent article at The Punch, they encourage companies to continue to do market research. Even though we’re in one of the worst economic droughts in the past 20 years, market research should continue to be done. They believe some companies are cutting out their market research. If your company continues, you’re going to benefit. Not only are you finding out what your customer wants, you’re finding out what your competitors customers want. You can also benefit by finding benchmarks for the goals you’ve set or by realizing that you need to adjust your market strategy.
Have you seen some of the companies around you cut in market research? What have been the benefits for your company as you’ve continued to do market research?