It seems as if the media has really taken Twitter under the spotlight the past couple of months. This article in the NY Times highlights how companies like Starbucks, Whole Foods, and Dell have used Twitter as a researching tool in order to find out what customers are thinking as they use one of their products. Amazon.com recently found out how important Twitter is when many consumers responded negatively on Twitter when certain books were reclassified as “adult” and so were removed from search rankings. The company felt it was necessary to respond to these tweets even over the Easter holiday.
Twitter’s usage does not stop at the consumer level though. Last week in Moldova, several protesters used Twitter as a means to rally up troops and to help them understand what was happening in their small country. Twitter has definitely created an enormous impact across the globe, but what are some other examples of its usage that you have come across?