Why Customer Communities Work

The 1to1 Blog welcomes guest blogger, Natalie Petouhoff, Ph.D. do discuss why customer communities work and how to make them work for your company. Here are a few snippets that we saw of interest to our community:

Customer service communities are being deployed differently than most technology applications. How?

1. The focus is on the customer
2. Executives are talking directly to the customers
3. The focus is more on strategy and management (people part of business) than technology
4. The customer experienced is mapped before designing and deploying the community
5. Voice of the customer is honest, transparent, and direct

Dr. Petouhoff discusses other ways in which customer service communities are being deployed, check them out on her original post here.

Should Social Networks Go to School?

The NYTimes blog, Gadgetwise discusses the newfangled thought that social networks should be in schools. Taken from a report out of San Francisco, Paul Boutin of Gadgetwise contends that social networks may not have a place in school because kids flock to social networks to get away from authority–not be friends with it. Though there may be a few students who friend their teachers in a Tracy Flick sort of way. What do you think? Should schools embrace and/or create their own social networks?

Free Web Seminar: Consumer Segments — New Online Research Approaches for Better Understanding

BuzzBack Research in conjunction with the Market Research Event will host a complimentary web seminar presented by Brendan Light, SVP of BuzzBack Market Research. This web seminar will take place on two separate dates and times. For US viewers it will take place on Wednesday, March 18 from 2:00 to 3:00 PM EDT and for European viewers it will take place on March 19 from 2:00 PM to 3:00 PM GMT. Here’s a brief recap of the webinar:

Proper understanding of different consumer segments is crucial to success in today’s hyper-competitive environment in order to improve product development, positioning and messaging to your target. Traditional approaches to identifying and profiling consumer segments generally result in flat, two dimensional portraits based on demographic, psychographic and behavioral or purchase data.

New, more creative research approaches now integrate innovative projective and enabling exercises in online studies. This type of approach, the use of newer online qualitative techniques in an online quantitative research, converts a standard online study into one that provides richer and deeper understanding of segments, including vivid consumer language, visual imagery and personal insights and emotions.

  • Through a case study approach, specific examples will be shown that explore research methods that breathe new life into the way consumer profiles are created.
  • Examples of award-winning, projective and enabling techniques that can be used in online quantitative research will be demonstrated.
  • Techniques to overcome online research’s traditional problem of eliciting mostly top-of-mind, surface responses will be explored, with side-by-side results that show how these new techniques can demonstrably improve insights
  • A new method of navigating open-ended responses based on Web 2.0 technology will showcase ways to highlight consumer learning faster and more efficiently.
  • Case study examples will include: consumer goods, personal products and consume healthcare.

Register below. Mention priority code MWS0017IIR

For US Viewers: https://www1.gotomeeting.com/register/753336057

For European Viewers: https://www1.gotomeeting.com/register/767707777

Linkage Strategies 2009

Linkage Strategies 2009: Customer Feeback & Action Planning

This event unveils the blueprint for researchers, marketers, product developers and customer strategists to translate data into action. A unique customer event that doesn’t just talk customer-centricity, it provides the measurement techniques to ensure every dollar spent on your customers delivers optimal profitability. In times like these, waste is not an option.

Find out how to bridge the gap between customer strategy and business strategy March 9-11, 2009 in Bonita Springs, Florida at Linkage Strategies 2009.

Gartner Reports 12% Drop in Computer Sales

As computer manufacturers struggle with the changing economic environment, Gartner reports that sales of personal computers are expected to decline by 11.9 percent to 257 million units in 2009. According to the Associated Press, the decline in PC sales in 2009 would be the worst since 2001, when unit shipments contracted 3.2 percent, Gartner said in a statement. Both emerging and mature markets were also set to suffer unprecedented market slowdowns in 2009 with PC sales declining by 10.4 percent over last year in emerging markets and by 13 percent in mature markets.This type of market research is growing more worthwhile as other businesses brace for the residuals of the economic storm.

Improve your customer service right away

Over at the Customers Think blog, they address how you can start improving your customer service right away in a inexpensive, and relatively fast, manner. Recognize your employees for their great customer service you observe. When you see them do something outstanding, reward them for it. Positive feedback is a great way to encourage your employees, and as a result have happier customers. For more tips on improving your customer service right now, read the post here.

Magazine Circus new for magazine industry

Taxi reports about the new interactive social network for the industry, and promises the latest up-to-date information covered by the social networking ring, the news blog, and bulletin board. Magazine Circus is run by a team of anonymous magazine insiders, Taxi notes that it has the latest information and breaking news.

In our February edition of the LinkedIn RoundUp, we highlighted how the media industry is focusing on using social media to continue to connect with its fans and stay afloat in the industry.
Do you think something like Magazine Circus will help them do this?