Karri Flatla recently posted on Search Engine Guide several ways on how to use twitter to research your target market. Here are a few of these tips:
“Chat up your friends and family.”
Take polls and tweet about topics that relate to the market you are trying to understand. You must stimulate conversation and be interactive in order to achieve results.
‘Talk to strangers.”
Find people in your target that you do not know and shoot them a question.
“Immerse yourself in popular culture.”
Take a notepad with you and jot down any gems you come across in Twitter.
“Divine the answer.”
Follow the trends and techniques of competitors, which is rather simple to do with Twitter.
“Check the polls.”
Use the search engine to track new tweeps to follow.
Are you using any of these tips for market research in your company?