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Using Online Collaging to Better Engage Research Respondents ‘ A Case StudyThursday, January 22, 2009 2:00 PM – 3:00 PM GMT (9:00 AM – 10:00 AM EST)Using a case study approach, BuzzBack will showcase its recent research on US and UK consumer attitudes to Sustainability and ‘Being Green,’ and how unique interactive techniques were used to combine traditional quantitative data with new types of qualitative insights to yield new levels of understanding. Examples given will show how improved digital approaches can infuse your research and help you think about online research in a totally different way. This approach was awarded the 2007 MRS/ASC Technology Effectiveness Award.What you will learn by attending:’ Understand new online research techniques to gain richer, more emotional understanding of respondents’ attitudes’ See how to use the Internet can be used to change your research from the boring, click-a-radio-button survey to a respondent interaction that is much more interesting and engaging’ Review examples of research findings from recent research on US and UK consumer attitudes towards what ‘being green’ means to them Featured Speaker Martin Oxley, Managing Director, BuzzBack EuropeRegister Today!