Measuring data from online communities

Computer World recently took a look at how some companies are mining online communities and collecting the rich amounts of data that their users can provide by using the online community. They gave Kimberly Clark as an example as one of the companies who is using their space to collect information.

Kimberly-Clark is now using the warehouse to link data compiled on its community site with customer profile information, helping it identify its most loyal customers and determine which content they view or tools they use. Thus, the company can serve up the content most sought by the site’s users, Hoerter added.

Have you started mining your social networks to find out more about your customers? What have you discovered?