Reaching Gen Y

At Customer Experience Matters, they recently discussed how to get Gen Y’s attention online. They focus the importance of immediacy, and how online websites need to reflect the the most current information available to keep their attention.

They provided three strategies:

  1. Refresh and update content constantly. Changing content frequently and updating feature page elements on a regular basis give users a reason to return over time.
  2. Expose value immediately. Delivering clear calls to action and interactive cues help draw young visitors into experiences right away.
  3. Provide frequent feedback. Presenting notifications, rewards, and other feedback to users throughout an experience keeps them alert and engaged.

What other strategies would you suggest?