Matt Rhodes recently posted on the FreshNetworks Blog that the market research industry should embrace online communities. One of the reasons why he believes communities should be taken advantage by market research professionals is because of the staggering numbers of online community adoption. According to the latest report form Gartner, more than 60% of large US firms will have built an online community used to engage with clients by the year 2010.
With the growing number of people turning to social media, the market research industry can use these communities as a great source of insight. Communities provide a great platform on collecting data on demographics as well as feedback and information on products directly from clients and the consumer.