After the Fact

I made it back home to Texas late Thursday night and have had a chance to ponder a bit about my first Market Research Event conference. In a nutshell, it was great! I definitely enjoyed helping the IIR staff blog about the event. It was similar to an ethnography project about market researchers, and as a moderator/qualitative consultant, that’s my favorite thing to do!

I came to the conference wanting to learn more about the industry, including the wants, needs, desires, and frustrations of those in market research.
And I left the conference learning so much.

So, for the next several days I will be posting snippets of my what I learned (including photos and videos) onto this site as well as my own blog at:

And I hope you’ll join me in an online discussion’ feel free to respond, ask questions, post comments. I think we NEED to start an online dialogue and continue to stay connected virtually. And this is the reason: One of my biggest takeaways is that the industry as a whole is wanting to understand more about ‘virtual connectedness.’ In almost every workshop I attended, there was reference to it in some way: online communities, social networking, digital innovation, and the list goes on and on. How better to understand what many of our consumers want than to jump in and be a part of it! It’s great that the conference had started the LinkedIn group as way for us to interact online throughout the year. Coming away from the event, I think it’ll help many of us continue our discussions that began at the event.

Stay posted’.

April Bell