Using Online Collaging to Better Engage Research Respondents ‘ A Case Study

BuzzBack Research in conjunction with the Market Research Event will host a complimentary web seminar presented by Brendan Light, SVP of BuzzBack Market Research. This web seminar will take place on Thursday October 2nd from 2:00 to 3:00 PM EDT. Reserve your webinar seat by registering now. Mention priority code MWS0014BL. Here’s a brief recap of the webinar: While the Internet has become the predominant mode of data collection for market research, the industry focus to date has generally been on using it to do research ‘quicker and cheaper’ versus ‘better.’ Over the past 10+ years we’ve seen industry after industry use the Internet to reinvent the type and quality of interaction. It’s easier and better now to book travel arrangements, stay in touch with friends and pay bills online. Meanwhile, the market research industry has largely ignored the Internet’s power to engage and interact with respondents in more meaningful ways ‘ ways that drive greater understanding and insight.

Using a case study approach, BuzzBack will showcase its recent research on US and UK

What you will learn by attending: consumer attitudes to Sustainability and ‘Being Green,’ and how unique interactive techniques were used to combine traditional quantitative data with new types of qualitative insights to yield new levels of understanding. Examples given will show how improved digital approaches can infuse your research and help you think about online research in a totally different way. This approach was awarded the 2007 MRS/ASC Technology Effectiveness Award.

  • Understand new online research techniques to gain richer, more emotional understanding of respondents’ attitudes
  • See how to use the Internet can be used to change your research from the boring, click-a-radio-button survey to a respondent interaction that is much more interesting and engaging
  • Review examples of research findings from recent research on US and UK consumer attitudes towards what ‘being green’ means to them

Don’t miss your chance to view this free webinar. Click on the link below to register.