New Marketing Research Tool

A new patent pending research tool has hit the market thanks to Synergy Research Group as mentioned in this press release from marketwire. It is called Synergy Interactive Analysis (SIA), and is a web 2.0 tool that will help users ‘SIA leverages the wealth of market intelligence Synergy has developed over the last decade in the Networking and Telecom industries. SIA allows clients to instantly create any type of report or chart, using any unit of measure, for any company, anywhere in the world.’ SIA will cost users $499 per seat per service, and will provide consumers with 38 separate SIA Market Share, and Forecast services. In order for individuals to experience the value of their tool Synergy will be offering 2 SIA Market Share and Forecast services free, for a limited time. The potential benefit to organizations is that this will allow them to efficiently gather and manipulate important market research. As Troy D. Jensen, from Piper Jaffray stated “SIA is an incredible new tool which helps us quickly and intuitively access Synergy’s highly regarded market research. Synergy’s SIA research tool is a great example of what happens when entrepreneurship and technology come together. Synergy has created a powerful and easy to use Web-based research application that will enhance our research efforts and save us time.”