At Wendistry, Wendi Mc Gowan sheds light on the ‘Primal Code.’ The Primal Code is made up of seven elements, that when introduced and fully embraced used by you and your community, the success of your social community won’t falter.
Creed ‘ Within the first few seconds of someone acquainting themselves with your community, they should know exactly what you stand for.
Icons ‘ What’s special to your community? Just like the Eiffel Tower represents Paris and the Swoosh gives away Nike, you must have a tag that your community can embrace and identify as their own.
Ritual ‘ Communities do things together. Even though you’re online, create something that brings your readers together, give them a pattern to look foreword to.
Sacred Words ‘ This is those key words that are representative of your community. There is a secret code flowing between your community members, and make sure your members can identify their use in your community.
Non Believers ‘ Always know who does not believe in your purpose. Strive to bring them to the community, you can adapt to their needs and bring them into the community.
Leader ‘ There is always someone at the head of the community. A clear set leader who can be easily recognized.
With these seven parts intact in your community, it should grow. A unique bond will be created among your members.
According to a recent article at Read Write Web, if you’re looking for readers and traffic to your blog, it’s best to post 1:00 PM to 3:00 PM Pacific Standard Time (4:00 to 6:00 EDT). Most traffic also tends to occur when the post is published on Thursdays. The absolute worst time is from 5:00 to 7:00 PDT on Fridays. No one will be around to read your blog by this time.
The measurements and information was gathered in correspondence as to when the most number of comments, diggs, saves to del.icio.us, and number of inbound links were measured coming back to blog posts. The measurements were taken as to when the different links were posted coming back to original posts. AideRSS was responsible for
In a recent post at Social Media Today, Jeff Nolan described what he thought was the role of an ideal new social media manager, having recently hired a person for this role at NewsGator.
Many companies think hiring someone to write a blog will open the flood gates of the new media world. However, this effort is no guarantee of success; it requires the company to create content that is important to their user, constantly pursuing the topics they express interest in.
But blogging is one of many things a social media manager should be responsible for. After the blogs are written, it’s important to build interaction, and show how the company is newly adapting to the tools of the blog. Then other social media tools must be brought on, for example, LinkedIn, Twitter, or YouTube. Each must fulfill the direct interest of your audience, showing them that you are truly listening to what they have to say.
The role of the social media manager is to create rich interaction between the company and the customers. Whether it’s bringing in industry insiders to write on blogs or creating content on various social networking sites across the web, the key role of a social media manager is to understand what your audience desires and supply the content across these particular tools.
According to a recent post at EWeek, Twitter has not reached the elite status of other social networking sites. It has, however, doubled the amount of visits it receives over the past three months. Out of all the social networking sites, it ranked 439, and 4,309 out of all sites overall. Some figures that could alter these statistics are the many different access points other than just the typical computer.
Here at HitWise, Heather Hopkins notes that the majority of Twitter’s users return over and over again, giving the site a very loyal fan base. But ever over the past few months, with Twitter being in the news, such as breaking news about an earthquake in the UK, and freeing a UC Berkley student from an Egyptian jail, this very niche site is receiving lots of air time, and will continue to grow at such fast speed.
Social networks like Facebook and MySpace have made billions throughout the years from advertisements and separate ventures, but when have you ever heard the phrase ‘Facebook has donated’ or ‘MySpace has given back to the community’ ever within the past couple of years?
There is a growing trend of non-profit social media organizations that are combining doing good with a good business sense. This post on VentureBeat shares an example of how Kiva has embraced the power of communities to help fund business projects for underprivileged entrepreneurs in developing countries. Entrepreneurs have long been using the internet for years, but with the rise of Web 2.0 technologies, social networking can serve as a community where improvements and positive changes begin.
Kiva though is not the only company taking advantage of harnessing the power of social media to make a positive impact. Kenneth Cole launched his AWEARNESS blog where he addresses major social issues like social rights, hard times, well-being, and political landscapes. Ethos Water has also used social media to help empower the global community to alleviate the world water crisis in developing countries in Africa. .
Businesses are finally seeing the amount of good that can be done through the power of collaborative communities. Social networks can provide a backbone for a multitude of individuals to come across each other and address various social issues affecting the world today. What are some other examples of organizations that have used social networks to create positive change? When will other businesses join in?