Marketers have long used demographics compiled by market research firms, but social networking sites provides a great opportunity to access information in real-time. David C Skul, CEO of Relativity, details a couple of points in this YouTube video ‘Use Social Networking for Market Research‘
- Direct feedback and direct sampling groups are one of the benefits of social networking sites. Businesses can easily send mass messages to all of their friends asking for honest opinions on products and services. Rewards may be given as an incentive for people to give their feedback.
- Polls can be created in networking sites, given users an opportunity to vote amongst several choices. This is one of the quickest ways to compile information.
- Demographics such as name, age, gender, and income are shown on networking sites, and in turn it helps to ensure that messages are reaching targeted groups.
Are you using social media in your organization to find out more about your customers? Take a look at this informative video. It’s a must see’