Quality More Important than Price

In a recent research report released by B2B International, they find that quality, not price is the most important thing for the items they buy. The five hygiene factors that influenced purchases were: service, price, quality, reliable delivery and speedy delivery. This survey was among industrial companies and there preferences when choosing a new supplier. However, most companies in the industry rely on quality to reflect the quality of their products. It’s also shown that customer loyalty develops in this industry, due to the quality of the products purchased. This research showed that quality always ranks first, in every industry. Check out the full report here.